Strategy + research
Market, search intent, keyword themes, competitive context, offers and budget allocation.
Google Ads Management
Manage paid search around business outcomes, not platform activity.
ResNova connects search intent, campaign structure, landing pages, tracking and CRM feedback so Google Ads decisions reflect lead quality and revenue potential.
Built for: B2B, healthcare, home service, automotive and professional service companies
The business problem
A low cost per lead can still be expensive if the leads never become customers.
Google Ads works best when the account, offer, conversion path and sales outcome share the same definition of value. ResNova manages that complete feedback loop.
01Campaigns organized around real buying intent
02Conversion paths matched to search context
03Lead-quality feedback from the CRM
04Budget decisions tied to opportunities and revenue
Connected growth system
Strategy, execution and infrastructure working as one.
Each capability is valuable. The result comes from connecting them around one buyer journey and one business goal.
Account management
Campaign structure, copy, assets, negatives, bidding, testing and ongoing optimization.
Landing pages + tracking
Message match, forms, calls, events, UTMs and source capture designed as one system.
Pipeline optimization
Lead quality, stage conversion, acquisition efficiency and revenue feedback returned to the campaign.
Commercial vehicle dealership case study
50% lower cost per lead with 27% less advertising spend
The same engagement increased pipeline 51% and closed revenue 429%.
See the supporting detail- 01Demand created
- 02Intent converted
- 03Lead qualified
- 04Sales engaged
- 05Revenue measured
Common questions
What leaders usually ask first.
What is included in Google Ads management?
Scope can include research, account and campaign structure, copy, landing-page direction, conversion tracking, testing, budget management, optimization and reporting.
Will ResNova optimize only for form submissions?
No. When CRM data is available, ResNova uses qualification, opportunity and revenue signals to evaluate what the campaigns are producing downstream.
Does ResNova require a minimum ad spend?
The right investment depends on market economics, search demand and the cost of learning. ResNova first evaluates whether paid search is the right channel and whether the conversion system is ready.
Start with the constraint