Strategy
Start with the complete revenue path.
ResNova built a full-funnel plan across paid media, inbound, website conversion, lead tracking and revenue attribution. Budget moved toward the programs producing the strongest downstream performance.
Commercial vehicle dealership case study
More pipeline and revenue with less advertising spend.
Marketing needed to produce more qualified demand, cost less to operate and give leadership a clear line from campaign to revenue.
Measured business impact
46%increase in total leads778 → 1,138
27%reduction in ad spend$27.5K → $20K
50%lower cost per lead$35.32 → $17.59
51%increase in pipeline$12.53M → $18.9M
429%increase in closed revenue$216K → $1.14M
Execution + systems
Connect the work.
- Scaled Meta as a primary acquisition channel
- Optimized Google Ads around high-intent search
- Improved lead capture and conversion paths
- Connected campaign activity to CRM pipeline and closed revenue
- Built KPI dashboards around business outcomes
- Aligned marketing with sales and operations
Outcome
A stronger growth operating system.
Marketing became a measurable growth engine. Meta leads increased 126% while spend fell 44%, and the connected program produced $18.9M in pipeline and $1.14M in closed revenue.
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ResNova works with us as a fractional CMO and has become an extension of our leadership team. They help us see what needs to happen and then make sure it actually gets done.Western Truck & Trailer Sales
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